The Art of Attention
Transform Your Spa Into a Signature Wellness Destination
the pportunity
Wellness tourism is projected to exceed $1.3 trillion by 2028, with luxury travelers seeking transformative experiences driving 34% of this growth.
These affluent guests are looking for curated, personal wellness programs that blend rest, mindful practices, and gentle adventure—and the Central Coast is uniquely positioned to capture this market
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Market research + competitive analysis
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Program concept development
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Pricing strategy
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Brand positioning + messaging
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Sales page/marketing copy
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Social media content templates for program promotion
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Launch timeline + strategy
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Sales training for your team
Timeline: 6-8 weeks
Investment: Custom proposal based on scope
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Luxury hotels and resorts on the Central Coast
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Properties with existing spa amenities ready to expand
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Hospitality leaders seeking to differentiate and drive revenue
With 27 years in Central Coast hospitality and events, I've built and marketed premium programs—including $31K packages—that sell. I understand luxury hospitality operations, competitive positioning, and what drives high-value bookings. My approach combines strategic marketing expertise with real-world execution experience.
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HOW IT WORKS
W
ho I work with
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